World-Class Low & Slow Dry Rubs made for South African Braai Heroes.
Low & Slow has changed the braai
Traditional braai spice was built for high heat and short cooks.
Low & slow demands balance, structure and endurance.
Braai Hero is engineered specifically for extended cook times, where generic spice fails.
You don’t need imported rubs to cook great BBQ.
You need one built for long cooks on a Weber, Traeger, Big Green Egg or any serious braai.
Every Braai Hero low & slow dry rub starts with a world-class tradition — perfected through smoke, patience, and purpose. We didn’t reinvent these flavours; we respected their roots and engineered them for precision and performance. From the pits of Texas to the smokehouses of the South, each blend brings a story of craftsmanship, tuned for South African fires and the legends behind them.
OUR LOW & SLOW
FLAVOURS
MASTER
SPG
Foundational bark builder. Balanced salt structure
Born in the heart of Texas barbecue, Master SPG is the foundation of true low and slow cooking — a perfect balance of salt, pepper, and garlic used by pitmasters around the world. Our Master Chef preserved that purity and rebuilt it for precision: granules that cling, melt, and season evenly across every cut.
Best used for:
Brisket:
SPG creates a deep, savoury crust that locks in moisture.
Steak:
Precise surface seasoning for caramelised, flame-seared edges.
Beef Ribs:
Enhances bark without overpowering natural richness.
Potatoes & Veg:
A chef’s secret for sides that taste restaurant-level.
CLASSIC
BBQ
Sweet-smoke depth for ribs and pork shoulder
Inspired by the barbecue capitals of Memphis and Kansas City, Classic BBQ brings together sweet smoke, savoury depth, and a gentle touch of heat. It’s that unmistakable Southern balance — rich, layered, and built to caramelise beautifully over flame. Refined for South African fires, it turns ribs, pulled pork, and chicken into pure comfort food.
Best used for:
Ribs:
Caramelises for a sticky, finger-licking finish.
Pulled Pork:
Sweet-smoky layers that build through long, slow cooks.
Chicken:
Balances sweetness and smoke for juicy results on the grid.
Veggie Kebabs:
Adds depth and a hint of heat to simple sides.
LEMON &
HERB
Clean citrus lift for poultry and faster cooks
A fresh, zesty blend inspired by Mediterranean coastlines and crafted for South African braais. Lemon & Herb combines bright lemon, garlic, and herbs for clean, fragrant flavor that cuts through the richness of the fire. Light, balanced, and made for sunshine sessions.
Best used for:
Chicken:
Citrus keeps it juicy and aromatic.
Lamb Chops:
Herbs complement richness without masking it.
Fish Fillets:
Fresh, light seasoning that sings over flame.
Halloumi & Veg:
Mediterranean freshness for meat-free grilling.
IT’S NOT A BRAAI SPICE
It’s a Dry Rub with a Promise to turn any Braaier into a Braai Hero.
1. Apply generously atleast 30 mins before cooking.
2. Cook low and slow avoiding direct flame contact and heat unless searing.
3. Enjoy the WOWs from friends, family and tastebuds alike.
Our Difference
Every Braai Hero rub is engineered with obsessive attention to detail, from how sugar caramelises to how pepper builds heat over time.
Each blend is designed down to the granule, so it clings to meat, renders into fat, and builds that deep, glossy bark serious smokers chase.
While many spice blends bulk up with excess salt, we prioritise structure and balance, real paprika, real garlic, real pepper. No cheap fillers. No shortcuts.
The result?
A premium low & slow dry rub built for confident cooks and consistent results.
Because when the cook is right, the hero takes care of itself.
