World-Class BBQ Dry Rubs made for South African Braai Heroes.
The Braai has Evolved and we’ve Built the Rubs to Match
Ditch the old braai spice and skip the pricey imports. Our Master Chef-engineered rubs are precise to the granule — for deeper flavour, perfect bark, and world-class results at proudly local prices.
Every Braai Hero rub starts with a world-class tradition — perfected through smoke, patience, and purpose. We didn’t reinvent these flavours; we respected their roots and engineered them for precision and performance. From the pits of Texas to the smokehouses of the South, each blend brings a story of craftsmanship, tuned for South African fires and the legends behind them.
DISCOVER OUR
FLAVOURS
MASTER
SPG
The Pitmaster’s
Pick
Born in the heart of Texas barbecue, Master SPG is the foundation of true low and slow cooking — a perfect balance of salt, pepper, and garlic used by pitmasters around the world. Our Master Chef preserved that purity and rebuilt it for precision: granules that cling, melt, and season evenly across every cut.
Best used for:
Brisket:
SPG creates a deep, savoury crust that locks in moisture.
Steak:
Precise surface seasoning for caramelised, flame-seared edges.
Beef Ribs:
Enhances bark without overpowering natural richness.
Potatoes & Veg:
A chef’s secret for sides that taste restaurant-level.
CLASSIC
BBQ
The Southern
Crowd-Pleaser
Inspired by the barbecue capitals of Memphis and Kansas City, Classic BBQ brings together sweet smoke, savoury depth, and a gentle touch of heat. It’s that unmistakable Southern balance — rich, layered, and built to caramelise beautifully over flame. Refined for South African fires, it turns ribs, pulled pork, and chicken into pure comfort food.
Best used for:
Ribs:
Caramelises for a sticky, finger-licking finish.
Pulled Pork:
Sweet-smoky layers that build through long, slow cooks.
Chicken:
Balances sweetness and smoke for juicy results on the grid.
Veggie Kebabs:
Adds depth and a hint of heat to simple sides.
LEMON &
HERB
Taste of the
Mediterranean
A fresh, zesty blend inspired by Mediterranean coastlines and crafted for South African braais. Lemon & Herb combines bright lemon, garlic, and herbs for clean, fragrant flavor that cuts through the richness of the fire. Light, balanced, and made for sunshine sessions.
Best used for:
Chicken:
Citrus keeps it juicy and aromatic.
Lamb Chops:
Herbs complement richness without masking it.
Fish Fillets:
Fresh, light seasoning that sings over flame.
Halloumi & Veg:
Mediterranean freshness for meat-free grilling.
IT’S NOT A BRAAI SPICE
It’s a Dry Rub with a Promise to turn any Braaier into a Braai Hero.
1. Apply generously atleast 30 mins before cooking.
2. Cook low and slow avoiding direct flame contact and heat.
3. Enjoy the WOWs from friends, family and tastebuds alike.
Our Difference
Every Braai Hero rub was meticulously crafted by our Master Chef, obsessed with the details that make great flavor possible. How sugar caramelises, how pepper bites, how salt locks in moisture. Each blend was engineered down to the granule so it clings to meat, melts into fat, and builds that deep, glossy bark that every smoker chases.
While so many spice brands bulk up with cheap salt, we chose the generous route instead, because South Africans deserve only the best. That means more real flavor, like real paprika, garlic, and pepper. Balanced so every cook delivers honest, world-class results.
The result? A premium dry-rub range built to turn every South African into the hero of their own braai.
A legend in their own backyard.
